Check access and URL signals
Review indexability, canonical destinations, sitemap entries and crawlable internal links together. A page listed in a sitemap but blocked or redirected sends an inconsistent picture. Test the actual rendered HTML rather than relying only on dashboard settings.
- Inspect indexable templates
- Check redirect chains and broken links
- Compare canonicals with sitemap URLs
- Confirm menus expose important pages
Diagnose template problems at their source
One incorrect template can affect hundreds of products. Separate isolated content gaps from repeated code or data issues. Check structured data against the displayed product information and prioritise changes that fix a whole pattern.
- Sample product and collection pages
- Record affected template types
- Validate structured data syntax
- Explain impact and implementation effort
Keep audit scope clear
This technical audit is distinct from the free mobile scorecard, which reviews the public buying journey and is capped at three findings. Any deeper search review and implementation need a written scope. Rankings, backlinks and an automated free SEO checker are not promised.
- Agree access and sample size
- Document every finding with evidence
- Choose a small implementation batch
- Retest the affected pages after release
A common question
Is the free mobile scorecard a full SEO audit?
No. It covers discovery, delivery information, cart clarity and trust on a phone. A technical SEO audit is a separately scoped review.