Design around a buying journey
A strong homepage sends different shoppers to the right collection or product. Collection pages need useful filters; product pages need clear choices and delivery information. Review the whole journey rather than treating each page as an isolated visual exercise.
- Map first visit, product selection and cart
- Use meaningful collection names
- Show product options without hidden steps
- Keep key information readable on mobile
Keep redesign work distinct from store fixes
The existing improvement sprint covers agreed changes to store journeys. A full visual redesign, brand system or new store launch is a separate project. For stores outside Shopify, platform suitability is discussed before a quote is offered.
- Identify which existing pages work well
- Keep valuable content and stable URLs
- Record theme and app dependencies
- Scope photography and copywriting separately
Agree how success will be assessed
A redesign can improve clarity without proving a revenue increase. Record device-level behaviour and the problems being addressed before release. Compare equivalent periods and note changes in promotions, product availability and traffic sources.
- Choose observable problems to remove
- Document the current mobile experience
- Check keyboard and form usability
- Review outcomes after release
A common question
Do you have offices in Melbourne or Perth?
The Store Check is operated by Matthew Offen in Sydney. Interstate projects are discussed remotely; this site does not claim additional offices.