Merchant guide

Australian Ecommerce Launch Requirements

An Australian ecommerce launch needs clear customer information and a plan for consumer and privacy obligations. Use official guidance to identify what applies to the business, then have the relevant policies and processes reviewed.

01

Review customer-facing promises

Product claims, delivery information and returns wording should match the actual business process. Consumer obligations are not replaced by a custom returns policy. Start with the ACCC's guidance and check the wording with a suitable adviser where needed.

  • Check product and delivery claims
  • Review returns information
  • Document how complaints are handled
  • Avoid promises the operation cannot meet
02

Check privacy responsibilities

Privacy requirements depend on the business and its activities. Use the OAIC's small business guidance to assess coverage rather than assuming every small store is exempt. Map the customer information you collect and the services that receive it.

  • List collected customer information
  • Review service-provider access
  • Assess applicable privacy obligations
  • Prepare accurate collection notices
03

Keep launch configuration separate from compliance

A website can be technically complete while business details or policies still need confirmation. Check the real operator, contact details and registration information before launch. The Store Check's project retains its existing owner-review requirements and unfilled ABN until supplied.

  • Confirm operator and contact details
  • Review business-name requirements
  • Check policy links and forms
  • Keep an owner-reviewed launch record

A common question

Is this guide legal advice?

No. It is a launch-planning checklist linked to official guidance. Confirm the requirements that apply to your business with an appropriate adviser.

Sources and further reading

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