Define what you will sell and fulfil
Identify the product range, likely variants and how stock will be supplied. Decide where you ship and how returns will be handled. A store launch needs enough information to make a reliable promise to the customer before payment.
- List the initial catalogue
- Define stock and fulfilment ownership
- Prepare delivery and returns information
- Check margins beyond the product price
Build the minimum complete shopping journey
The useful minimum is a store that lets a shopper find a product, understand it, select the right option and place an order. A page builder alone does not provide those decisions. Use actual products to test the whole path.
- Organise collections clearly
- Write useful product facts
- Choose supported payment methods
- Test confirmation and fulfilment records
Budget for operation as well as launch
Allow for platform costs, apps, photography, content and time spent maintaining products. Established stores also need migration and URL planning. The Store Check's primary fit is merchants with an existing baseline; a new launch is separately scoped.
- Record recurring software costs
- Assign catalogue editing responsibilities
- Plan a launch checklist
- Keep a simple measurement baseline
A common question
Can I launch a store completely free?
A free trial or page builder does not settle payment, platform, fulfilment and maintenance costs. Check the full operating budget before choosing a tool.