Merchant guide

Ecommerce Website Costs

An ecommerce website budget should separate launch work, targeted improvements and ongoing operating costs. Compare written scopes so a low headline price does not hide missing content, integrations or support.

01

Separate three kinds of work

A focused fix on an existing store is different from a full redesign or launch. Catalogue migration and integrations add another layer of complexity. Decide which problem the quote needs to solve before comparing suppliers.

  • Define improvement, redesign or launch
  • Record catalogue size
  • List required integrations
  • Identify existing content to preserve
02

Understand the current offer

The existing Store Check review starts from A$500 and an improvement sprint from A$3,000, with inclusions and exclusions on the package pages. Launches and migrations are separately quoted; the existing indicative range is A$8,000–25,000 after scoping.

  • Read package inclusions
  • Check what implementation is included
  • Confirm GST treatment on quote
  • Treat launch ranges as indicative
03

Allow for recurring costs

Platform subscriptions, app licences, paid themes and maintenance can outlast the project. Photography and large-scale copywriting are outside the existing sprint. Compare the cost to operate the result, not only to publish it.

  • List platform and app fees
  • Budget content production separately
  • Agree maintenance responsibilities
  • Check support and change costs

A common question

Are the starting prices fixed quotes for every store?

No. They are package starting points. The written quote confirms scope, exclusions, delivery and GST treatment for the actual store.

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