A better store starts with the right check.
Find what gets between your customers and their next order. Get a practical review of product discovery, product pages, delivery information and checkout, then fix the priorities in a focused sprint.
Matthew Offen · One developer from review to release · Sydney and remote Australian engagements
Seven parts of a store worth getting right.
Choose the problem you see. Each page explains what to check, the likely scope and the next useful step.
Shopify Website Build
A Shopify website build should connect your catalogue, customer journey and order operations. Plan the store around how people choose products and how your team fulfils them, with a clear launch scope.
Read the scopeStore focusEcommerce Website Design
Ecommerce website design connects product discovery, product information and checkout. Start with the decisions a shopper needs to make, then design the pages that help them make those decisions on a phone.
Read the scopeStore focusEcommerce SEO Review
An ecommerce SEO review separates discovery problems from buying-journey problems. Check how search engines reach your pages, which pages answer each query and whether the store provides enough useful product information.
Read the scopeStore focusShopify Conversion Rate Optimisation
Shopify conversion rate optimisation starts with a specific obstacle in the buying journey. Review discovery, delivery information, product choices and cart clarity before deciding which changes deserve a sprint.
Read the scopeStore focusEcommerce Website Performance
Ecommerce website performance is the speed and reliability of real shopping journeys. Review collection, product and cart pages on representative devices, rather than using the homepage score as the whole diagnosis.
Read the scopeStore focusShopify Checkout and Payments
Shopify checkout and payment reviews focus on surprises and failures between the product page and the order confirmation. Check delivery, discounts and supported payment paths before adding more checkout customisations.
Read the scopeStore focusEcommerce Product Page Optimisation
Ecommerce product page optimisation helps shoppers decide whether a product suits them. Bring product facts, variant choices, delivery information and buying controls into a clear mobile experience.
Read the scopeStart small. Let the evidence set the scope.
Free mobile scorecard
Three priority findings from a short manual review of your public store. Within two business days when capacity permits.
Request my free scorecardStore review · from A$500
Discovery, cart, checkout, theme health and operations, with a prioritised fix list and walkthrough.
See review inclusions and exclusionsSprint · from A$3,000
Agreed improvements built on a duplicate theme, tested before release and followed up against a baseline.
See the sprint scopeGST treatment confirmed on quote. Launches, full redesigns and migrations are scoped separately. No rankings or revenue guarantees.
Try a store journey before and after a change.
The interactive demo shows search, stock and cart improvements with a fictional catalogue. It is a demonstration of behaviour, not a client sales result.
One accountable contact
Matthew scopes, builds and tests the work. Store-to-inventory and accounting integrations stay in the same engagement.
Monday to Friday, 9am–5pm Sydney. Initial reply target: one business day.
About Matthew and the practice