Use real products in the evaluation
Long names, multiple options and unavailable stock expose template limitations. Test collection filters and product information on mobile. A demo theme with six simple products may not show what happens when your catalogue grows.
- Try complex variants
- Check long product titles
- Review collection filtering
- Inspect delivery and returns placement
Check ownership and ongoing editing
Determine which sections can be edited without code and whether apps are required for basic functions. Keep licence, update and maintenance costs visible. Custom changes can affect how easily a theme is updated later.
- Confirm theme licensing
- List app dependencies
- Test routine content edits
- Document customisation maintenance
Choose page depth for the customer's task
A single-page website may suit a narrow introduction but is often insufficient for an extensive catalogue and distinct buying questions. Use meaningful category and product URLs rather than putting every topic into one scrolling page.
- Separate distinct buying needs
- Keep navigation clear
- Plan content and category pages
- Preserve useful existing URLs
A common question
Should every store use a one-page website?
No. Page structure should fit the catalogue and customer questions. Distinct products and topics usually need clear destinations of their own.