Prepare the product data first
Clean the catalogue before importing it. Decide how variants, collections and product attributes should work, and keep a source record for each. Theme decisions become easier when they are based on the real range rather than dummy products.
- Prepare titles and product facts
- Choose variant and option conventions
- Organise collection logic
- Check image dimensions and filenames
Configure the customer journey
Use the theme to expose the most important buying information. Check navigation, search, product choices and delivery messaging on mobile. Only add an app when a specific requirement cannot be met simply with the platform or theme.
- Make collections reachable
- Use clear product options
- Explain delivery before payment
- Keep app requirements documented
Test beyond the storefront
A test order should reach the right fulfilment and accounting processes. Existing-store migrations also need URL redirects, data checks and a rollback plan. Launch dates should allow time to resolve problems rather than relying on an untested cut-over.
- Test representative order scenarios
- Check stock changes and refunds
- Document release responsibilities
- Arrange handover for normal editing
A common question
Can a theme install replace launch planning?
No. A theme controls presentation, while catalogue data, order processes, payment settings and release checks still need attention.